Little Simz shares interactive music video for single ‘Gorilla’: Watch

Little Simz has shared an interactive music video for the new single, ‘Gorilla’. Watch the video below.

Directed by Dave Meyers — known for his work with music industry icons including Missy Elliot, Kendrick Lamar, SZA, and PinkPantheress — the track lands alongside striking visuals, as well as the alternative video. The innovative, interactive video is powered by Microsoft Cloud and AI technology to offer a personal, interactive visual experience.

‘Gorilla’ is the latest single to come from Simz’s fifth studio LP, ‘NO THANK YOU’, which was released back in December 2022 through AWAL, featuring contributions from Cleo Sol, the Angel Gospel Choir, Hannah Khemoh, Kojo Degraft-Johnson, and more. The new visual coincides with the physical release of the album, which is now available on CD and Vinyl here.

The video also follows the announcement of Simz’ biggest headlining tour to date, which sold out so fast that she has added extra dates in Manchester and London. The Mercury Prize winner will be playing additional shows at Manchester’s O2 Victoria Warehouse on 5th November and London’s legendary Alexandra Palace on 11th November. Tickets are on sale now.

In April, Little Simz was among the winners at this year’s The Ivors. She also won the 2022 Mercury Prize for her 2021 album ‘Sometimes I Might Be Introvert’.

Check out the tour dates, and watch the video for ‘Gorilla’ below. The AI-powered version can be experienced here.

NOVEMBER:

05 – Manchester, O2 Victoria Warehouse
06 – Manchester, O2 Victoria Warehouse
07 – Glasgow, O2 Academy
09 – Birmingham, O2 Academy
10 – London, Alexandra Palace
11 – London, Alexandra Palace